The Social Graf
by Erik Sass, Staff Writer
While it was invented to facilitate sharing pictures of cats, it turns out social media has all sorts of other applications. Some of the most useful are in health care, … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has often described the role of the site's News Feed as delivering a "personalized newspaper experience." The company took a … Read the whole story
by Larissa Faw
It's no longer just about the spot in the game. In fact, with all the new digital platforms at a marketer's disposal, sometimes they … Read the whole story
by Karl Greenberg
Part of H-D's Dark Custom line of bikes, the new Street 500 and 750 motorcycles become the de facto entry bikes for the brand. … Read the whole story
by Wayne Friedman
Going into Sunday's Super Bowl game, three commercials are showing late-week improved online viewing versus early results. "Butterfinger Cups: Big Game Teaser" gained 16.7% … Read the whole story
by Gavin O'Malley
Aligning nicely with YouTube's original content ambitions, Fox Sports recently tapped the video giant's online platform and physical production studios to find fresh talent. … Read the whole story
COMMENTARY
by Mary Snauffer, Op-Ed Contributor
Since going public -- especially over the last few months -- Facebook has been rolling out changes that encourage brands and marketers to pay … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
What could $4 million buy an advertiser this year? It could have been a 30-second Super Bowl ad, which would have the potential to … Read the whole story
COMMENTARY
by Lora Schaeffer
Once upon a time, marketers would create epic campaigns, unveil them to the world, and sit back to bask in the glow of consumer … Read the whole story