The Social Graf
by Erik Sass, Staff Writer
One in three (30%) Facebook users believe they will be using the service less within the next five years. Within this group, 40% say they use Twitter, while Instagram is … Read the whole story
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by Laurie Sullivan
LinkedIn became the latest social network to release the amount of data the company turned over to the National Security Agency, following public announcements … Read the whole story
by Wayne Friedman
Among all the improving advertising-related statistics of the Super Bowl, one may stand out when it comes to its lackluster results: sharing of content, … Read the whole story
by Mark Walsh
Mobile app analytics and marketing platform Localytics on Tuesday announced securing $17 million in a third round of funding led by Foundation Capital and … Read the whole story
by Larissa Faw
The analytics shop found ads that strongly resonate took an integrated approach, combining pre-game promotion and social media support with paid media. And Skittles … Read the whole story
by Aaron Baar
Via the new app, dedicated digital site and video booths at events around the country, the telecommunications company is encouraging people to upload videos … Read the whole story
COMMENTARY
by Catharine P. Taylor
It pretty much sums up Super Bowl XLVIII - which now, and forevermore, will be known as the worst game with the lamest advertising … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
As a football fan, I actually enjoyed watching a dominant performance, though I could have done with a closer finish. It turned into a … Read the whole story