The Social Graf
by Erik Sass, Staff Writer
Social media contributes to the demise of most romantic relationships nowadays, according to a new survey. That number includes various types of married and unmarried relationships. Social media also
played … Read the whole story
by Mark Walsh
Millennials live online, are mobile-centric and have an affinity for the iPhone. Nearly one in five Millennials is a mobile-only user, and two-thirds go … Read the whole story
by Larissa Faw
Razorfish and La Comunidad are handling creative duties for a new $30 million PSA campaign targeted to female Hispanic millennials. GroupM's Mindshare is handling … Read the whole story
by Larissa Faw
The analytics shop found ads that strongly resonate took an integrated approach, combining pre-game promotion and social media support with paid media. And Skittles … Read the whole story
by Karl Greenberg
The effort lets you pick major U.S. cities and a few others around the world as a setting for a review of the car. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers love to evaluate demographics, and one of the most common ways they track consumers is based on age: "Young people like this, but … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers continue to struggle with measuring their return on investment in a variety of marketing channels, and the cause remains unclear -- whether it's … Read the whole story