The Social Graf
by Erik Sass, Staff Writer
Everyone knows social networks are great for sharing information, but this facility extends to entire thought processes, as it enables a kind of cognitive copycat phenomenon, undermining our true
analytical … Read the whole story
by Karlene Lukovitz
Channel diversification will also continue, in part driven by new advertising and social exposure options. However, brands will have to make tough decisions about … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau is releasing a new definition of advertising engagement, along with a list of core metrics around digital and legacy ads … Read the whole story
by Karl Greenberg
Acura is, for the first time, putting the Acura TLX Prototype sports sedan, the RLX Sport Hybrid SH-AWD and the NSX Concept supercar together … Read the whole story
by Laurie Sullivan
Yahoo will partner with consumer reviews site Yelp in an effort to increase market share of local queries on its search engine -- a … Read the whole story
by Steve McClellan
Acura is setting the stage for its 2014 marketing effort with the launch of a new TV ad to promote three new cars in … Read the whole story
by Karlene Lukovitz
To order, consumers visit a dedicated Web site, www.neccotweethearts.com, where they can compose and tweet a love note to @tweethearts. After sending the tweets, … Read the whole story
COMMENTARY
by Patrice Francois
Social networks have evolved into the world's largest focus group -- but for social marketers, search also holds valuable insights into the attitudes, feelings, … Read the whole story