This year the only real contest at the Super Bowl was between the ads. Analysis outfit Touchstorm declared the winners - as far as YouTube is concerned - with Budweiser's … Read the whole story
The strategy, which has been using the trending popular hashtag #SochiProblems, is part of an overall company initiative to insert itself into the ongoing … Read the whole story
Cell phones are nearly ubiquitous in the developing world, and social networking is taking off in emerging nations where people have Internet access. Read the whole story
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Diddy" Combs. The effort launches with an international and U.S. TV ad beginning … Read the whole story
It's not often we think of marketing technology software platform vendors as softies. But Cambridge, Mass.-based Aerva is putting its heart on its sleeve … Read the whole story
While The Guardian's editorial team was shaking things up with a historic scoop on digital spying, the feisty British newspaper's business side has been … Read the whole story
Instead of trying to go head-to-head in the Super Bowl arena, General Mills's Yoplait Greek -- which got a late start in the Greek … Read the whole story
Little Caesars eschewed Super Bowl advertising and instead posted "Lunch Combo" to its Facebook page during halftime. Read the whole story
Claiming violations of its partnership agreement involving data handling and retention, Facebook excluded HasOffers and Kontagent from its Mobile Marketing Partners program that provides … Read the whole story