The Social Graf
by Erik Sass, Staff Writer
Young adults are more likely to be influenced by celebrities, and these screen idols are modeling behavior that might get their fans thinking about the role of social in their … Read the whole story
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by Mark Walsh
Facebook has announced the addition of a customizable option for identifying gender, as well as their preferred pronoun choices: he, her, or they. The … Read the whole story
by Gavin O'Malley
Which social darling should brands be wooing this Valentine's Day -- Facebook or Pinterest? The upstart site gives the social network giant a run … Read the whole story
by Wendy Davis
Facebook's $20 million settlement of a class-action privacy lawsuit should be scrapped on the ground that the deal allows the company to continue using … Read the whole story
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by Amy Corr
The National Geographic Channels tapped the New York office of We Are Social to provide social media marketing support for programming on National Geographic … Read the whole story
by Gavin O'Malley
Growing faster than ever, the market for Web-connected gadgets is set to surpass 6 billion units this year, per new estimates. If accurate, the … Read the whole story
by Karlene Lukovitz
Blue Diamond ran TV spots and in-program features during nationally televised USSA events on NBC in December and January, and it is running ads … Read the whole story
by Karlene Lukovitz
Mondelez International's brand is running a campaign that celebrates "morning wins" through Twitter, a TV ad, radio promotions, branded content partnerships and -- in … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Remember when there was no such thing as a Like? If you're looking for a successful and cost-effective Facebook strategy in 2014, you need … Read the whole story