The Social Graf
by Erik Sass, Staff Writer
Social media is a great channel for disseminating information, which also means it's a great channel for spreading disinformation. To combat the spread of lies online, academic researchers are working … Read the whole story
by Joe Mandese
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
by Gavin O'Malley
Adding to a spate of consolidation in the social-analytics space, social media management firm Sprinklr has agreed to buy Dachis Group. Dachis Group's social … Read the whole story
by Mark Walsh
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story
by Karl Greenberg
The example given by market research firm TNS Global is VW's Super Bowl campaign centering on an ad depicting VW engineers in Germany getting … Read the whole story
by Karlene Lukovitz
Romeo Santos, the lone Latino in this year's campaign, is featured in a 30-second ad that shows him walking through the Bronx neighborhood in … Read the whole story
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by Thom Forbes
Responding to the continuing decline in soda sales in North America and slowing growth in markets such as Brazil and China overseas, Coca-Cola will … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
As usual, innovation is frequently local when it comes to social media. A number of cities, noting that Instagram is the fastest-growing platform in … Read the whole story
COMMENTARY
by Catharine P. Taylor
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the … Read the whole story