Social media is a great channel for disseminating information, which also means it's a great channel for spreading disinformation. To combat the spread of lies online, academic researchers are working … Read the whole story
Brand marketers say they will more than double the share of their budgets being allocated to "social media" -- boosting it to an average … Read the whole story
Adding to a spate of consolidation in the social-analytics space, social media management firm Sprinklr has agreed to buy Dachis Group. Dachis Group's social … Read the whole story
LinkedIn members will have the ability to post and distribute long-form content as the professional networking site extends its publishing platform to all users. … Read the whole story
The example given by market research firm TNS Global is VW's Super Bowl campaign centering on an ad depicting VW engineers in Germany getting … Read the whole story
Romeo Santos, the lone Latino in this year's campaign, is featured in a 30-second ad that shows him walking through the Bronx neighborhood in … Read the whole story
Responding to the continuing decline in soda sales in North America and slowing growth in markets such as Brazil and China overseas, Coca-Cola will … Read the whole story
As usual, innovation is frequently local when it comes to social media. A number of cities, noting that Instagram is the fastest-growing platform in … Read the whole story
If you view cable companies as inherently evil, it's easy to concoct the conspiracy theory that Comcast and Time Warner Cable exquisitely timed the … Read the whole story