The Social Graf
by Erik Sass, Staff Writer
Although Ukraine and Venezuela are getting the lion's share of Western news coverage, some of the most innovative uses of social media are in Thailand, where anti-government protesters are targeting … Read the whole story
by Gavin O'Malley
Determined to hang onto younger users, Facebook is shelling out a staggering $19 billion to buy mobile messaging app WhatsApp. The deal marks Facebook's … Read the whole story
by Laurie Sullivan
Open ad management company Sizmek on Thursday will roll out a Connect partner network program focused on social media to foster the growth of … Read the whole story
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by Gavin O'Malley
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
by Tanya Gazdik
Budweiser is teasing its sponsorship of the World Cup with a 10-second short. The campaign, from lead creative agency Anomaly, is entitled "Rise as … Read the whole story
by Erik Sass
The lines between social, mobile and digital out-of-home media continue to blur, as marketers bring user-generated content to high-profile outdoor signage to engage consumers. … Read the whole story
by Wayne Friedman
Strong advertising demand for this year's "Academy Awards" program on ABC will top last year's $88.3 million advertising totals. Thirty-second commercials have been priced … Read the whole story
by Karlene Lukovitz
In addition to promoting McDonald's' coffee and breakfast menu, the new campaign seeks to reinforce the message that McDonald's offers "balanced meals, quality coffee … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Chasing a hipness that is quickly fleeing the social network, Facebook has dropped a boatload of money on leading messaging app WhatsApp. Whether the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook has announced the acquisition of mobile messaging app WhatsApp for $19 billion, providing one more avenue for search marketers to reach a global … Read the whole story