The Social Graf
by Erik Sass, Staff Writer
Hispanics are more likely to use social media than the rest of the U.S. population. Overall 80% of U.S. Hispanic adults use social media, compared to 72% for the country … Read the whole story
by Mark Walsh
Facebook has unveiled deeper targeting options to bolster its burgeoning ad business, which made the WhatsApp purchase possible. The expanded options being rolled out … Read the whole story
by Mark Walsh
Twitter has become a linchpin of brands' social media marketing efforts, especially when it comes to capitalizing on up-to-the-minute trends and big events like … Read the whole story
by Gavin O'Malley
Facebook spent $19 million to buy a messaging app with 450 million active mobile users -- and a steep growth curve among young consumers … Read the whole story
by Karl Greenberg
The study, based on about four months of data on social media use garnered from 42 million users and nearly 70 million shares, found … Read the whole story
by Karlene Lukovitz
"For more and more people, the foods they eat and how they are made is a reflection of their values. Freshly made and simple … Read the whole story
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by Tyler Loechner
Rocket Fuel's Q4 2013 earnings were released on Thursday, and the company saw its revenue grow 126% -- up to $240.6 million -- over … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Facebook's hugely expensive acquisition of WhatsApp is inspired. And risky. And probably necessary. Probably, though, is a terrifying word. As in that statement from … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A story this week in an ad trade said there's evidence that Twitter's audience of people who tweet while they watch TV isn't growing … Read the whole story