The Social Graf
by Erik Sass, Staff Writer
The evidence keeps piling up, as more studies confirm that U.S. Hispanics lead the general population in social media, mobile and e-commerce adoption. Some 80% of U.S. Hispanic adults use … Read the whole story
by Mark Walsh
Facebook CEO Mark Zuckerberg has outlined the Internet.org blueprint: bring online billions more in the next decade by working with wireless operators and other … Read the whole story
by Gavin O'Malley
Coming off its social success at the Super Bowl, Budweiser is again appealing directly to sports fans, along with their fondness for national holidays. … Read the whole story
by Gavin O'Malley
Appealing to a younger demographic, MSNBC has recruited social-leaning news start-up Vocativ to produce some edgier, more provocative fare. The Vocativ-produced stories will cover … Read the whole story
by Joe Mandese
Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase … Read the whole story
COMMENTARY
by Amy Durbin
Facebook announced in January that it is eliminating sponsored stories starting this April. The social network now takes the time to ensure that when … Read the whole story
COMMENTARY
by Prodeep Bose, Columnist
Could social marketing-a subject that pharma loves to talk about but hasn't been able to do much about-come to pass in 2014? Perhaps the … Read the whole story
COMMENTARY
by Pam Sahota
Imagine sending a group message to people to let them to know about an event happening within the hour in their city. Read the whole story