It's no secret Twitter users post more often when there's major news, but researchers at MIT's Senseable City Lab have discovered another interesting dynamic. Tweets tend to become shorter during … Read the whole story
Still trying to perfect its social media strategy, WPP's digital investment arm has taken a minority stake in social marketing firm Percolate. Its clients … Read the whole story
Tumblr on Wednesday named Sima Sistani to the newly created position of director of media, responsible for developing strategic partnerships with entertainment and media … Read the whole story
Social learning start-up Learnist is ready to monetize its roughly 10 million users, but ads are not part of the equation. With the launch … Read the whole story
McDonald's joined Snapchat and promoted it with some Twitter teasers last week. Now, it has launched the account with snaps and video clips featuring … Read the whole story
We Are Social added three employees to its New York office. Nicole Ghobrial was named client services director, responsible for leading client relationships, developing … Read the whole story
InterContinental Hotels Group's Hotel Indigo is introducing an initiative to help connect guests and the neighborhood's offerings. The interactive Neighborhood Guide enables travelers to … Read the whole story
BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software. Read the whole story
Social TV analytics has moved from the media lab to mainstream media research in just four years, says SecondSync director Graham Lovelace, playing a … Read the whole story
Sooner than later, brands will have no choice but to shift their approach to accommodate the ways of the millennials. There are nearly 79 … Read the whole story