The Social Graf
by Erik Sass, Staff Writer
Sometimes the news coming out of Silicon Valley is so weird you have to double check to make sure it's not April 1. Facebook, the social network, is in talks … Read the whole story
by Steve Smith
While the equivalence of watching a TV telecast and having a Twitter screen open on a second screen may be rough at best, Twitter … Read the whole story
by Larissa Faw
A winner will be green-lighted to produce a very short film that will premiere at the Tribeca Film Festival. Read the whole story
by Karl Greenberg
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to … Read the whole story
by Laurie Sullivan
American Express was the most effective of all brands advertising during the TV broadcast of the 86th Academy Awards, based on a 61.74% increase … Read the whole story
by Mark Walsh
Mondelez International announced teaming with venture development firm Prehype to launch a pair of online startups: Prankstr will allow users to prank their friends … Read the whole story
by Steve Smith
Yahoo is asserting the power of its still-massive scale and base of registered users. The company is testing the kind of in-stream app install … Read the whole story
by Karl Greenberg
They are far more likely to be coupon users, especially in tandem with their mobile devices. Seventy-nine percent use paperless coupons from retailers versus … Read the whole story
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by Wayne Friedman
In the story "Pepsi, Samsung Ads Score At Oscars" (Media Daily News, March 3), the social media data with regard to the TV commercials … Read the whole story
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by Richard Whitman, Columnist
Heck, it's not like anybody reads the paper anymore, right? Since we're getting personal, don't forget to use protection during sex -- we wouldn't … Read the whole story
COMMENTARY
by Ed Martin
There were all kinds of surprises throughout this year's event, from host Ellen DeGeneres orchestrating the first truly interactive moment between Oscar viewers and … Read the whole story