The Social Graf
by Erik Sass, Staff Writer
User-generated content makes up 30% of the media content consumed by millennials in terms of time spent, at 5.4 hours per day. Millennials also consider UGC more trustworthy than other … Read the whole story
by Mark Walsh
Only days after debuting a new look for the News Feed, Facebook on Monday began rolling out an updated designed for brand pages on … Read the whole story
by Laurie Sullivan
Brands have begun to attribute return on investments for earned media, but what happens when consumers become incredibly responsive to the campaign and the … Read the whole story
by Gavin O'Malley
Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new … Read the whole story
by Wayne Friedman
Social-media buzz is slowly having an influence over TV viewers' program choices -- but less from specific social TV media apps. More people watch … Read the whole story
by Gavin O'Malley
Adknowledge, the acquisitive performance ad network, just bought Giant Media -- a video platform that distributes content for brands. The video platform that distributes … Read the whole story
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by Laurie Sullivan
It was just a matter of time before a search engine marketing company tapped into the data from a popular URL shortener to gain … Read the whole story
by Laurie Sullivan
Too many companies view security and encryption as an afterthought. A candid streamed conversation at South by Southwest (SXSW) with Edward Snowden focused on … Read the whole story
by Karlene Lukovitz
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other … Read the whole story
by Aaron Baar
According to new research from Mintel, 60% of Millennials are already willing to provide their details about their personal preferences and habits with marketers. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It may be a happy accident, but director Jon Favreau's use of Vine to promote "Chef" has shown some of the ways this channel … Read the whole story
COMMENTARY
by Kathleen Stockham
For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances … Read the whole story