The Social Graf
by Erik Sass, Staff Writer
Facebook, founded in a Harvard dorm room, soon outgrew its college niche, opening itself to the masses in 2006. Now, there is a new crop of college-only social networks seeking … Read the whole story
by Gavin O'Malley
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
by Mark Walsh
Aiming to boost e-commerce activity, Pinterest on Thursday introduced a new Gifts feed showcasing all things users can buy through the visual social platform. … Read the whole story
by Karl Greenberg
Crowne Plaza's piece of the "Big Win" promotional pie centers on videos featuring PGA star Rickie Fowler. The videos, which started on Thursday, deliver … Read the whole story
by Steve McClellan
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Bolthouse Farms is making waves in the health juice market with delicious creative executions that leverage a range of mobile social tools and some … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
Real-time marketing, also known as RTM, has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. … Read the whole story