The Social Graf
by Erik Sass, Staff Writer
Social media and big data will be key to the future success of business, most chief marketing officers believe. But most also have doubts about their companies' ability to make … Read the whole story
by Gavin O'Malley
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
by Gavin O'Malley
Riding a wave of interest in related services, social marketing firm Percolate is having a very good month. Indeed, on the heels of selling … Read the whole story
by Gavin O'Malley
Social media analytics and measurement start-up Simply Measured has taken another $20 million from investors, led by Trinity Ventures. Simply Measured helps brands measure … Read the whole story
by Laurie Sullivan
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
by Karl Greenberg
During the Premier League match between Manchester United and Liverpool FC this past weekend, the General Motors unit launched "What Do You #PlayFor?" with … Read the whole story
by Karlene Lukovitz
The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story
by Karlene Lukovitz
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Izea has created a marketplace where advertisers can buy sponsored content space from "social influencers" on the biggest social media platforms out there: Twitter, … Read the whole story
COMMENTARY
by Joseph Jaffe
My fourth book is called "Z.E.R.O.," although it was originally meant to be called "Socialdipity: Serendipity in a Social World and a Social Age." … Read the whole story