Social media and big data will be key to the future success of business, most chief marketing officers believe. But most also have doubts about their companies' ability to make … Read the whole story
Depending on how you measure them, the average Twitter account has between one and 61 followers. Yet despite those modest numbers, direct response marketers … Read the whole story
Riding a wave of interest in related services, social marketing firm Percolate is having a very good month. Indeed, on the heels of selling … Read the whole story
Social media analytics and measurement start-up Simply Measured has taken another $20 million from investors, led by Trinity Ventures. Simply Measured helps brands measure … Read the whole story
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story
During the Premier League match between Manchester United and Liverpool FC this past weekend, the General Motors unit launched "What Do You #PlayFor?" with … Read the whole story
The brand -- while well-established in various regions including the Northeast (it has annual sales of more than $130 million and presence in 16,000-plus … Read the whole story
Dole Fruit Squish'ems, launched in the U.S. in January 2013, has built national retail distribution and is now focused on marketing programs to drive … Read the whole story
Izea has created a marketplace where advertisers can buy sponsored content space from "social influencers" on the biggest social media platforms out there: Twitter, … Read the whole story
My fourth book is called "Z.E.R.O.," although it was originally meant to be called "Socialdipity: Serendipity in a Social World and a Social Age." … Read the whole story