One out of every three people (33%) seeking facial plastic surgery in 2013 was prompted by a desire to look better for social media. In addition, 13% of plastic surgeons … Read the whole story
Tumblr has struck a major ad partnership with Viacom ahead of this year's upfronts. Per the exclusive deal, Tumblr plans to host content from … Read the whole story
The mobile messaging craze that captured teens has clearly shifted to investors. Social networking app Tango on Thursday announced raising a whopping $280 million … Read the whole story
The campaign centers on a physical baton that will be passed from hand to hand in some 30 cities in coming months. It also … Read the whole story
Hot Pockets is pitting popular YouTube channel personalities against one another in a bracket-style music video competition, timed to capitalize on the bracket fever … Read the whole story
Enterprise Rent-A-Car is once again linking to the NCAA Basketball Championship with a promo that invites consumers to participate in the Ultimate Pick Up … Read the whole story
Corporate storytelling has emerged as a powerful strategy to engage and inspire audiences on topics ranging from launching new products, to support recruitment, and … Read the whole story
Ban Bossy garnered widespread awareness within a week's time. In this sense, it is a wildly successful marketing campaign. The earned media, social propagation … Read the whole story