The Social Graf
by Erik Sass, Staff Writer
If it seems like your Facebook posts aren't reaching as many people as they used to, you're not alone. Posts to brand Pages will reach far fewer fans, forcing marketers … Read the whole story
by Gavin O'Malley
Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story
by Wayne Friedman
Although social media continues to be a growing force when it comes to moviegoing, movie marketing still depends heavily on reviews. Digital media is … Read the whole story
by Sarah Mahoney
Aspiring furshionistas have a shot at appearing in its next campaign, which means Boots, Scout or Spike could be heading down the catwalk in … Read the whole story
by Aaron Baar
The new campaign introduces a family that includes a hamster dad, a human mom, an African-American grandfather, a Latin aunt, a French-speaking towheaded sister, … Read the whole story
by Karl Greenberg
Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story
COMMENTARY
by Sean O'Neal
The social-media landscape is expanding at the speed of light, yet diverging in every direction. While the resulting fragmentation presents an increasing level of … Read the whole story
COMMENTARY
by Frank Maggio
Snapshot Publisher was developed initially to create a streamlined means of curating and publishing content to social-media channels of businesses and digital agencies (and … Read the whole story