Thanks to Ellen's Oscar-selfie-seen-round-the-world and countless other cultural references, Twitter's public presence has become the envy of marketers everywhere. A new report notes that … Read the whole story

Although social media continues to be a growing force when it comes to moviegoing, movie marketing still depends heavily on reviews. Digital media is … Read the whole story

Aspiring furshionistas have a shot at appearing in its next campaign, which means Boots, Scout or Spike could be heading down the catwalk in … Read the whole story

The new campaign introduces a family that includes a hamster dad, a human mom, an African-American grandfather, a Latin aunt, a French-speaking towheaded sister, … Read the whole story

Acura, which has been for a year changing up marketing forces to get a distinct personality, is launching a new campaign behind the NCAA … Read the whole story