The Social Graf
by Erik Sass, Staff Writer
A war is being waged against social media by governments around the world, but there's a surprising twist -- they're supposedly democracies, and the campaigns against social networks are apparently … Read the whole story
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by Gavin O'Malley
The social-marketing space is little less crowded now that Mass Relevance has agreed to merge with Spredfast. Taking the Spredfast name, the two firms … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
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by Laurie Sullivan
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
by Karlene Lukovitz
In the U.S., the 69-year-old ice cream brand continues to be strategically focused on helping its franchisees grow sales and profits (all U.S. stores … Read the whole story
by Mark Walsh
Mobile users are spending more time than ever with apps, according to a new study. The report from app analytics and advertising firm Flurry … Read the whole story
by Gavin O'Malley
Ready to reach a bigger global audience, AOL on Wednesday is expected to name Kim Kadlec as head of relationship management. She will be … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Twitter's purchase of SecondSync makes sense not just in tapping into social TV, but in understanding how people communicate with one another around shows … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
There was a day in the not-too-distant past when sponsors had only a few choices for event sponsorship in the mom blogosphere. However, as … Read the whole story