The Social Graf
by Erik Sass, Staff Writer
Social media stocks took it on the chin last week, with Facebook, Twitter, and LinkedIn all suffering declines on Wall Street. And last week's sobering performance is just the icing … Read the whole story
by Karlene Lukovitz
The launch campaign for Wheat Thins Popped includes a humorous TV spot and a brand endorsement deal with TV personality Kelly Osbourne. The spot … Read the whole story
by Karl Greenberg
Bulleit Bourbon, Diageo's small-batch brand is getting in front of the lens at film festivals and behind the lens for a few independent artists. … Read the whole story
by Karlene Lukovitz
Digital content channels were found to drive the brand's business "in surprising ways," with social and shared, viral content expanding consumption occasions and driving … Read the whole story
by Steve Smith
In addition to the already expected foray into app install ads, Twitter is also showing off expanded capabilities for its card-based promoted posts. Read the whole story
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by Tyler Loechner
Bizo, a B2B audience data firm, on Monday introduced "Multi-Channel Nurturing," a new feature of its marketing platform that will allow B2B marketers to … Read the whole story
COMMENTARY
by Gary Leopold, Columnist
I just returned from a three-week vacation in Hawaii, and I was once again reminded that the key to great marketing starts with your … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the first edition of Shareaholic's "Social Referrals That Matter" Report, a look at the average visit duration, pages per visit, and bounce … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
I recall one of the first email marketing applications I ever saw: a very basic, linear approach to creating and sending an email campaign. … Read the whole story