The Social Graf
by Erik Sass, Staff Writer
Data from a number of surveys suggests that teenagers are leaving social networks like Facebook in favor of social apps. The latest study comes from Project Tomorrow, a non-profit organization … Read the whole story
by Aaron Baar
"We're always looking for relevant ways to connect with our customers and we wanted to take our brand position as a rebel in the … Read the whole story
by Sarah Mahoney
Featuring organic silks and leather, this year's Conscious and Conscious Exclusive uses model Amber Valetta, and also features the brand's new Clever Care labeling, … Read the whole story
by Karlene Lukovitz
"Specialty Chicken shows we are not afraid to step out of our comfort zone and take risks," said CMO Russell Weiner. "Not every risk … Read the whole story
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by Steve Smith
Facebook is nearing regulatory approval that would allow the social network to manage electronic money transfers. The model positions Facebook as an m-payment provider … Read the whole story
COMMENTARY
by Catharine P. Taylor
Viacom announced last week that it will use a Mass Relevance-driven tool called Echograph to measure its properties' social media impact for advertisers. It's … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story
COMMENTARY
by Val Brickates Kennedy
Just in time for the Stanley Cup playoffs, TD Garden has launched an exclusive social media business network to make it easier for Boston's … Read the whole story