The Social Graf
by Erik Sass, Staff Writer
Luxury cosmetics maker Lancôme is launching a new loyalty program, Lancôme Elite Rewards, offering consumers special deals in return for social media engagement and purchases.
Like most other loyalty programs, … Read the whole story
by Mark Walsh
LinkedIn has surpassed 300 million active members worldwide, up from 277 million at the end of 2013. The roughly 36% growth rate in the … Read the whole story
by Laurie Sullivan
Sony's "Spider-Man 2" cast and director Marc Webb will host their first film-themed Google+ Shoppable Hangout Monday, allowing fans to purchase tickets for the … Read the whole story
by Gavin O'Malley
Zefr, which helps brands and publishers manage video assets across social media channels, is gearing up for a big sales push. Song is expected … Read the whole story
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by Steve Smith
Later this month Facebook will introduce its mobile ad network that will extend the company's successful app install ad program to third-party publishers and … Read the whole story
by Karlene Lukovitz
In addition to having released a teaser video prior to debuting the full-length "Baby & Me 2" Spidey creative, the water brand is running … Read the whole story
by Joe Mandese
Digital media may have the fastest organic growth rates, but it was the traditional medium of television that catapulted Madison Avenue's media spending during … Read the whole story
by Wendy Davis
A federal judge has refused to dismiss a lawsuit accusing LinkedIn of failing to use encryption techniques to secure users' personally identifiable information. The … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
The tie-in between movies and travel is longstanding. Guidebooks offering help on visiting destinations are popular, as are tours around, say, the locations in … Read the whole story
COMMENTARY
by Bill Bergman
For years now, I've considered myself an expert on Millennial behavior. As an employer, I've hired and managed them. As a parent, I've raised … Read the whole story