The Social Graf
by Erik Sass, Staff Writer
If you're like me -- deeply conflict-averse -- then you probably don't relish the idea of calling out your loved ones for their stupid behavior. But some things are so … Read the whole story
by Gavin O'Malley
While user growth remains a real concern, Facebook appears to be perfecting the art of monetization. Indeed, the social giant saw click-through rates (CTRs) … Read the whole story
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by Gavin O'Malley
As part of a larger social media campaign spanning Twitter, Tumblr and other platforms, GE is releasing slow-motion videos featuring items undergoing "crush it," … Read the whole story
by Tanya Gazdik
"This is precisely the kind of advertisement we have come to expect from Chrysler," veteran auto analyst Michelle Krebs tells "Marketing Daily." "If you … Read the whole story
by Larissa Faw
It's part of the hotel chain's effort to 'reposition itself and focus on the small details that matter most to their customer,' says Nick … Read the whole story
by Laurie Sullivan
Microsoft believes it can predict the outcome of some favorite TV competitions like "American Idol," "Dancing With The Stars," and "The Voice." The latest … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Consumers clicking on an advertiser's paid-search and social advertisement will double conversion rates, compared with those who only click on the former. Consumers who … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
For marketers, Millennials are the most important generation to come along in the last 100 years, according to a recent Adroit Digital study. This … Read the whole story