The Social Graf
by Erik Sass, Staff Writer
To say reporters are obsessed with Twitter would be an understatement: what with our lust for novelty and teeny-tiny attention spans, many of us spend so much time with the … Read the whole story
by Mark Walsh
For now, mobile advertising continues to be Facebook's big moneymaker. Ads served on devices made up 59% of Facebook's ad sales in the first … Read the whole story
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by Mark Walsh
LinkedIn is adding tools and support to help marketers run campaigns using Sponsored Updates -- the company's primary paid ad product -- as well … Read the whole story
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by Gavin O'Malley
Brands increasingly obsess over the smallest shifts in consumer perfection. Aiding their obsession, social-media monitoring firms are developing tools to help brands track every … Read the whole story
by Karlene Lukovitz
Each Monday between April 21 and May 26, Honeycomb's Instagram page, @HoneycombCereal, will announce a new challenge. Fans can enter by uploading their photos … Read the whole story
by Steve McClellan
After launching the real-time marketing process in the U.S. earlier this year, the WPP shop is now rolling the service out to a dozen … Read the whole story
by Aaron Baar
It's not as gross as it sounds. The tongue-in-cheek online campaign's full theme, "Stop wiping. Start pampering," is meant to set Quilted Northern apart … Read the whole story
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by Amy Corr
I'm fairly certain this hashtag is longer than 140 characters. A&W Restaurants added a large, new sandwich called the "Hand-bread Chicken Tender Texas Toast … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As Facebook announces that the majority of its ad revenue comes from mobile, for the first time, it's vindication for those who have long … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Sony is working with targeting data company Pursway to connect social behavior with purchases, helping the brand understand the likelihood that a consumer will … Read the whole story