There are plenty of marketers out there whose sole occupation is tracking social media to detect new trends about to surface, and they're not alone: from law enforcement and public … Read the whole story
With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don't appeal to shoppers. And consumers are … Read the whole story
Burger King is testing an old maxim, "If at first you succeed in going viral, try really, really, really hard to do so again." Read the whole story
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story
The Internet standards group World Wide Web Consortium took a small but significant step forward this week with its 3-year-old initiative to implement the … Read the whole story
As an unrehabilitated news junkie, I've long been fascinated by how the fragmentation of media still allows the news of the day to somehow … Read the whole story
Did you see the US Airways porn tweet? The #myNYPD disaster? The Air Canada breaks suitcases video? OMG! WTF? #someonesgettingfired! #epicbrandfail!! Read the whole story