The Social Graf
by Erik Sass, Staff Writer
After an effusive 2013, social media investors are getting gun-shy in 2014, judging by substantial declines in the stock prices of big social media companies including Twitter, Facebook, and LinkedIn. … Read the whole story
by Karl Greenberg
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placement of the redesigned 2015 Chrysler 200 and customized digital content and experiences. … Read the whole story
by Gavin O'Malley
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ's mastery of "real-time marketing solutions," according to Trevor Fellows, head of global … Read the whole story
by Karl Greenberg
Last weekend, Nissan launched a new campaign, "Ride of Your Life," at ChooseNissan.com, leading into Nissan's model year-end national sales event. The effort, which … Read the whole story
by Erik Sass
Native advertising is the hot new thing nowadays, but remains controversial, as critics argue that it blurs the line between advertising and editorial content. … Read the whole story
COMMENTARY
by Catharine P. Taylor
At the risk of going entirely off-script, today I'm going to write about the NewFronts, maybe just because everyone else is - and if … Read the whole story
COMMENTARY
by Megan Eskensasi, Casey Savio
Facebook is compelling brands to shift their mentality entirely. Now that fan acquisition should be considered an obsolete success metric, Facebook is guiding brands … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If there is an aesthetic to Vine's comedy it lies in the gesture, the quick exchanges, the double-take and the glance. In many ways … Read the whole story