The Social Graf
by Erik Sass, Staff Writer
With their unique combination of gossipy extroversion and narcissistic self-absorption, journalists are basically ideal professional social media users. A new survey from the Indiana University School
of Journalism confirms that … Read the whole story
by Gavin O'Malley
Trying to whip small businesses into shape, Facebook plans to host a five-city "boot camp" this summer. It will focus on various strategies -- … Read the whole story
by Wendy Davis
Facebook is asking a federal judge to immediately dismiss a large portion of a potential class-action lawsuit accusing the company of misrepresenting that users … Read the whole story
by Steve McClellan
The IPG sponsorship and event marketing agency said the acquisition would be the cornerstone of a "significant digital expansion" starting with the agency's offices … Read the whole story
by Larissa Faw
The agency has created new TV spots for World Vision's NoChildForSale campaign designed to jolt viewers into action against the global blight of childhood … Read the whole story
by Karlene Lukovitz
Of course, the brand's biggest marketing advantage is the ability to leverage Timberlake's own huge social network followings. They include more than 36 million … Read the whole story
by Aaron Baar
"There's a huge drop-off from lessons to teams because parents aren't aware of the sport, and [kids] learn swimming for safety," Mike Caguin, chief … Read the whole story
by Karlene Lukovitz
The campaign spans digital and social platforms, including 15-second preroll packages showcasing six different mikehacks. Content will be featured on Woven networks, Discovery, BuzzFeed … Read the whole story
by Karl Greenberg
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There … Read the whole story
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by Amy Corr
MSC Cruises tapped We Are Social as its global social media agency, takes with handling social media strategy and campaigns. The account will be … Read the whole story
COMMENTARY
by James Kirkham
For decades now, ad agencies have enjoyed a lively, respected and successful tenure in Silicon Valley. However, from my vantage point, 2014 may go … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google+ user Florian Kiersch has been experimenting with code snippets that would enable Chrome users to bookmark beyond saving pages of Web sites to … Read the whole story