The Social Graf
by Erik Sass, Staff Writer
While legitimate marketers are scratching their heads about how to use Instagram to sell everything from diapers to diamonds, one group of innovative entrepreneurs is already doing a thriving business … Read the whole story
by Gavin O'Malley
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, … Read the whole story
by Wendy Davis
The Federal Trade Commission said Thursday that messaging service Snapchat agreed to settle charges that it duped users into believing their "snaps" -- photos … Read the whole story
by Tyler Loechner
MediaMath on Thursday announced the launch of an app that marketers can use to buy ads through Twitter Tailored Audiences. The app is available … Read the whole story
by Tanya Gazdik
The Visit California tourism effort partnered with the "Entertainment Tonight" TV show on a campaign. Themed "Dream It.... Do It!" the series highlights the … Read the whole story
COMMENTARY
by Amanda Hinkle
As a marketing strategist, I am intrigued by how "The Voice" leverages digital marketing to generate excitement and boost audience participation. Social media plays … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
A couple of weeks back I had to get a new phone because I'd destroyed my previous one. On purpose, I might add. Read the whole story