The Social Graf
by Erik Sass, Staff Writer
Most user interactions with brands on social media are positive or neutral. Twitter is the platform with the most positive interactions, according to a new study by Converseon, which analyzed … Read the whole story
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by Gavin O'Malley
Stateside, social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate of … Read the whole story
by Gavin O'Malley
Building on an existing pact, Pizza Hut has signed on to sponsor Viacom Music Group's cross-media coverage of this year's Hangout Music Fest. Festival … Read the whole story
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by Mark Walsh
Facebook has announced it is opening up FbStart to developers worldwide that have iOS or Android apps that have been available for at least … Read the whole story
by Karl Greenberg
Stephen Palacios, executive director, head of intercultural practice at global marketing firm Added Value, says while about 60% of the Latino Baby Boomer generation … Read the whole story
by Karl Greenberg
The humorous campaign, "Mom's Inner Voice," rolling out over the next six months, aims to tell the tale of multitasking moms through their thoughts, … Read the whole story
by Erik Sass
NCM Media Networks, the nation's largest cinema ad network, held an upfront this week on a scale to match its cinematic medium, with announcements … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The fashion industry keeps losing talent to technology companies. The departure of Burberry's former CEO for Apple landed Angela Ahrendts, 53, a $67 million … Read the whole story
COMMENTARY
by Ed Brill
With new uses for data analytics and emphasis on creating greater context for mobile interactions, there must be a heightened emphasis on effective mobile … Read the whole story