The Social Graf
by Erik Sass, Staff Writer
Ecommerce and social media are two great tastes that (so far do not taste great together, according to U.S. consumers. That's the conclusion of a survey by Custora, which looked … Read the whole story
by Gavin O'Malley
Twitter is exploring a number of ways to increase market share and give users more reason to hang around. According to reports, the social … Read the whole story
by Larissa Faw
The broad new alliance, orchestrated by Starcom MediaVest Group, combines the assets from both companies to enable Publicis to reach precision audiences at lower … Read the whole story
by Karl Greenberg
Given that The New York Times has created highly engaging, sophisticated and aesthetically consistent marketing partnerships with the likes of Goldman Sachs and United … Read the whole story
by Mark Walsh
So-called phablets -- handheld devices with screens measuring diagonally between five and seven inches -- have gained increasing traction this year at the expense … Read the whole story
by Karl Greenberg
"One of the issues I've experienced is we don't know what to call it," said one of the panelists, expressing the general sentiment. "It … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by Chango with Digiday, among 400 media buyers, agency executives and brand executives, retargeting via mobile devices is an … Read the whole story
COMMENTARY
by Mark Walsh
Twitter has taken pains to position itself as the social media tool of choice for the TV industry, so perhaps it's only fitting that … Read the whole story
COMMENTARY
by Jim Yang
If there's one thing that Canadian basketball fans can't stand, it's the sight of lint. Just ask Grammy Award-winning rapper Drake. In April, the … Read the whole story