The Social Graf
Financial advisers have been understandably cautious in their approach to social media, due to regulatory issues and concerns about privacy, liability and professional reputation. But over the last few years, … Read the whole story
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany, Japan and the U.K. The international … Read the whole story
Humanizing a brand requires social media authenticity, and few easily discover the way. The task of finding a voice may seem daunting, and many … Read the whole story
Maxed out on user names and passwords, online consumers are remarkably receptive to social logins, like those offered by Facebook and Google. Yet social … Read the whole story
Major automotive brands, especially in the high-emotional, high-spend auto sector, have tons of fans on social. Getting them to share the positives about a … Read the whole story
Google has taken a bite out of Apple to become the world's most valuable brand, per Millward Brown. The global market research agency released … Read the whole story
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There will certainly be opportunities for brands to create such moments. Oreo's "Dunk in the Dark" tweet is considered the most effective marketing maneuver … Read the whole story
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In a recent article, Jason Loehr, director of global media and digital marketing at Brown-Forman, reflected on Facebook's now infamous drop in organic reach. … Read the whole story
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A new survey points out that while the amount of time spent watching video had doubled over the last four years, the overall time … Read the whole story
