Continuing to develop its native ad strategy, Twitter has agreed to buy Namo Media for an undisclosed sum. Twitter plans to add Namo's technology … Read the whole story

Just over a year ago, the then high-flying Fab Inc. was rumored to be worth $1 billion. Now, with accusations of mismanagement swirling, the … Read the whole story

Leading up to Shelton's CMT Music Awards performance, Pepsi surprised 24 fans around Nashville, awarding them a VIP experience at the remote performance. Clips … Read the whole story

The effort, touting the 2015 Sonata unveiled at the New York International Auto Show, launched on Wednesday with two spots exploring the idea of … Read the whole story

General Mills should instruct bloggers receiving $4 gift cards to disclose that payment in any reviews of Yoplait yogurt, the Better Business Bureau's self-regulatory … Read the whole story

"Boost has always stood for the unexpected," Peiti Feng, director of brand strategy and marketing communications for Boost Mobile, tells "Marketing Daily." "Even though … Read the whole story

The campaign lets people submit photos or "selfies" to #jonesinforaFiat500 for chances at weekly prize packs of Jones Soda as well as Fiat merchandise, … Read the whole story

Bassik joins the holding company from a CEO position at a Burston-Marsteller subsidiary. He'll help develop and lead digital and social media strategy and … Read the whole story

Have it your way, is essentially what the brand is telling its tan-worshipping customers in a new brand identity and marketing campaign. Fusion Marketing … Read the whole story

Kenshoo has combined search and social on Facebook to drive intent-driven ad targeting on the social site. The company on Wednesday introduced Intent-Driven Audiences … Read the whole story

Pinterest has added a do-it-yourself (DIY) Promoted Pins tool that allows businesses to promote Pins and traffic clicks back to their Web site. Some … Read the whole story

We knew they were paid to appear humorless, but apparently the Secret Service really does need help detecting sarcasm. An RFP is calling for … Read the whole story