The Social Graf
Despite the rise of casual gaming among "normal" people, I think it's safe to say the stereotypical view of gamers is still generally unflattering, possibly involving stained t-shirts and two-liter … Read the whole story
Analytics and marketing company Curalate has secured $8.6 million in Series B funding, bringing total investments to $12.5 million. NEA led the round, with … Read the whole story
Dino Bernacchi, director of U.S. marketing for Harley-Davidson, tells Marketing Daily that #Xgamesflattrack has garnered 200% more social engagement than the same pre-event tease … Read the whole story
PepsiCo's SoBe is looking to revitalize its image with a new, surfing-culture-themed "Go Flavorfully" campaign and a new ambassador: professional surfer Sebastian "Seabass" Zietz. … Read the whole story
The Chrysler brand on June 7 launched the main body of its advertising and marketing campaign for the Chrysler 200 sedan. The effort, "Born … Read the whole story
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Facebook has gone on the record again to counter criticism from brands with the same old argument about how making companies pay to reach … Read the whole story
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COMMENTARYApple's reported acquisition of social search and contextual recommendation service Spotsetter surely will add to the company's attempts to prop up its mapping. But … Read the whole story
