The Social Graf
by Erik Sass, Staff Writer
Social media is fast becoming the preferred channel for customer service among consumers, but companies are failing to meet their expectations of ready availability and swift responses, according to a … Read the whole story
by Aaron Baar
"Last spring, we made the decision to remove pop-tops from our canned pasta," Chef Boyardee representative Dan Skinner tells "Marketing Daily." "We soon learned … Read the whole story
by Karl Greenberg
The ads feature Brazilian supermodel and World Cup spokesperson Adriana Lima, whom Kia used in its Super Bowl spot two years ago to launch … Read the whole story
by Sarah Mahoney
Pants are sold in four fits -- Vintage Skinny, Vintage Slim, Vintage Straight and Vintage Boot, as well as a variety of washes. Even … Read the whole story
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by Gavin O'Malley
Online video start-up Jun Group has brought in LiveRail to help monetize SightSoundEmotion (SSE) -- a recently launched platform that combines cause-based content from … Read the whole story
COMMENTARY
by Mark Walsh
With PayPal President David Marcus making the leap to Facebook, speculation has already begun about how the move could help the social network jumpstart … Read the whole story
COMMENTARY
by Mark Walsh
Among the top messaging apps, Tango might be thought of as the anti-WhatsApp. Unlike the famously ad-free app acquired by Facebook this year, Tango … Read the whole story