The Social Graf
by Erik Sass, Staff Writer
Most very small businesses (VSBs) are using social media, but they don't usually have a strategy or even clearly defined goals, according to a new survey from Endurance, which provides … Read the whole story
by Gavin O'Malley
With the World Cup officially underway, marketers are looking for ways to join in on the excitement and connect with keyed up soccer fans. … Read the whole story
by Aaron Baar
"It's going to be our biggest digital and social program and activation ever," Kevin Burke, global chief marketing officer for Visa, tells "Marketing Daily." … Read the whole story
by Karlene Lukovitz
Coca-Cola Freestyle fountain dispensers will offer consumers who have the Freestyle app on their mobile phones the ability to scan a QR code on … Read the whole story
by Sarah Mahoney
"Dockers is an iconic, confident brand," says Steve Red, president and chief creative officer of Red Tettemer O'Connell + Partners, the Philadelphia-based agency that … Read the whole story
by Aaron Baar
"The idea is really meant to focus on fans that have moved away to another part of the country because of life's unexpected journeys," … Read the whole story
COMMENTARY
by Andy Oakes
As you read this column, we are in a golden period of the World Cup for England fans. Roy Hodgson's boys are as yet … Read the whole story
COMMENTARY
by Justin Evans
Facebook's announcement that its mobile app will start to act like Shazam and "listen" to your music and TV choices has struck some as … Read the whole story
COMMENTARY
by MaryLeigh Bliss, Columnist
When social media became a marketing must, Facebook ruled the roost, but even before the outrage over their diminished organic reach began, the conviction … Read the whole story