After glacial consideration, the Food and Drug Administration has finally suggested some guidelines for how pharmaceutical and medical device manufacturers can use social media to market products and correct misinformation. … Read the whole story
Supporting a general sense that Facebook is losing its connection with younger users, new research confirms a clear decline in usership among millennials. The … Read the whole story
Starcom MediaVest Group and Twitter this morning released findings from what they're calling a "Social TV Lab" researching the impact Twitter is having on … Read the whole story
The latest update to Facebook's iPad app in the U.S. adds a Web-style sidebar and puts the focus squarely on gaming. Along with things … Read the whole story
Coldwell Banker Real Estate is partnering with BuzzFeed to create custom content for the Web site's global audience of 130 million users that highlights … Read the whole story
CANNES, FRANCE -- New York Times op-ed columnist Maureen Dowd gave a soliloquy on great narratives, creativity and storytelling, sharing a personal anecdote about … Read the whole story
In a recent article, Newcastle Brown Ale brand director Quinn Kilbury revealed " the Secrets of Facebook Advertising." Cheers, Mr. Kilbury, for first and … Read the whole story
Brands have been playing with "real-time marketing" via Twitter during big events for some time now, but rarely does chatter about their efforts escape … Read the whole story