The Social Graf
by Erik Sass, Staff Writer
Social media is playing a bigger role in home-buying decisions, with over three quarters of homebuyers using it during the process of searching for and buying a home, up from … Read the whole story
by Mark Walsh
Facebook on Thursday introduced a new ad option that lets marketers showcase three different products in a single ad unit in retargeting campaigns on … Read the whole story
by Gavin O'Malley
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
by Sarah Mahoney
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were … Read the whole story
by Karl Greenberg
As part of the campaign, each social maven will share photos of what they have packed for the trip, and how they would load … Read the whole story
by Wayne Friedman
Count on reality, drama and sports TV shows to be the three biggest categories in generating social media buzz on all TV over the … Read the whole story
by Laurie Sullivan
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
COMMENTARY
by Jen Sargent
The topic of auto-play versus click-to-play for online video is picking up steam again, especially with the proliferation of programmatic ad buying. It concerns … Read the whole story
COMMENTARY
by Frank Riolo
Millennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are … Read the whole story