The Social Graf
Social media is playing a bigger role in home-buying decisions, with over three quarters of homebuyers using it during the process of searching for and buying a home, up from … Read the whole story
Facebook on Thursday introduced a new ad option that lets marketers showcase three different products in a single ad unit in retargeting campaigns on … Read the whole story
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were … Read the whole story
As part of the campaign, each social maven will share photos of what they have packed for the trip, and how they would load … Read the whole story
Count on reality, drama and sports TV shows to be the three biggest categories in generating social media buzz on all TV over the … Read the whole story
IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital … Read the whole story
- COMMENTARY
The topic of auto-play versus click-to-play for online video is picking up steam again, especially with the proliferation of programmatic ad buying. It concerns … Read the whole story
- COMMENTARY
Millennials are growing up. In my last Engage: GenY contribution, I highlighted the media's tendency to overlook the fact that many older Millennials are … Read the whole story
