The Social Graf
by Erik Sass, Staff Writer
You know those people who follow everyone they can on Twitter, solely in the hope that these other users will reciprocate, all so they can amass the biggest number of … Read the whole story
by Gavin O'Malley
Expanding its video advertising operations, Facebook has agreed to buy LiveRail, a video advertising supply-side platform (SSP). LiveRail helps publishers serve better video ads, … Read the whole story
by Steve McClellan
The platform, called Performly, measures ROI in terms of hard currency by examining all brand-sponsored Facebook and Twitter activity, then measuring earned media stemming … Read the whole story
by Sarah Mahoney
"Marketing Daily" caught up with Wanelo's social commerce evangelist, Rachel Youens, for an explanation of why social has been such a letdown for retailers, … Read the whole story
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by Dianna Dilworth
While some marketers like to talk about the death of email due to channels like social and mobile, Oliver Beckett, CRM customer experience manager, … Read the whole story
by Wendy Davis
The mobile social network Path wants to immediately appeal a recent decision allowing consumers to proceed with a lawsuit accusing it of sending unsolicited … Read the whole story
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by Thom Forbes
It's not without controversy, but a video by filmmaker Lauren Greenfield for Procter & Gamble's Always brand of "feminine" products is stirring up conversations … Read the whole story
COMMENTARY
by Puneet Mehta
Today's "personalized" customer experiences are based on surface [shallow] level data, Yet the biggest driver of what makes something personal and relevant has been … Read the whole story