The Social Graf
by Joe Mandese
Interesting interview with Walmart CMO Stephen Quinn in Advertising Age this week. In it, he discusses the logic behind WMX, or the Walmart Exchange, a new digital media-buying platform utilizing … Read the whole story
by Gavin O'Malley
Showing off its collaborative, live-event-capturing powers, Snapchat hitched its "Our Story" feature to FIFA's World Cup final on Sunday. The messaging service's entire community … Read the whole story
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by Mark Walsh
LinkedIn on Monday announced acquiring start-up Newsle, which offers a service tracking mentions of important contacts across social media and the wider Web. The … Read the whole story
by Tyler Loechner
LeBron James is heading back to Cleveland to play for the Cavaliers, per Sports Illustrated, and, naturally, sports fans took to Twitter to voice … Read the whole story
by Karl Greenberg
If either target is hit during the Derby by one of the participants, the baseball league and Gillette will give a one-time donation of … Read the whole story
by Aaron Baar
"Through this campaign, Samsung hopes to inspire young people around the world to enjoy the fun and exciting moments of the Youth Olympic Games," … Read the whole story
COMMENTARY
by Catharine P. Taylor
It took nineteen months, but we finally have a tweet that comes close to living up to the real-time promise put on display at … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
You pay the YouTube celebrity and you get the personality and reach in one shot. All 45 million and counting. But what will the … Read the whole story