The Social Graf
by Gavin O'Malley, Staff Writer
Nielsen is finally realizing its dream of tracking mobile TV metrics, and Facebook deserves much of the credit. As part of a larger shift, the media measurement giant is matching … Read the whole story
by Gavin O'Malley
Snapchat just added location-based filters to its growing list of personalization features. Users in New York City and Los Angeles can add ready-made art … Read the whole story
by Sarah Mahoney
Chip Bergh, who says he hopes to elevate the conversation about how to care for denim to address water issues around the globe, does … Read the whole story
by Karl Greenberg
It is male personal-care brand Axe's campaign meant to support the company's new "Gold Temptation" fragrance, and address the fact that, per the Unilever … Read the whole story
by Steve McClellan
A new global study from WPP's TNS, which surveyed 55,000 Internet users, provides the latest evidence that integrated brand strategies are key to engaging … Read the whole story
by Tanya Gazdik
When cardholders spend $10 or more when dining out, or ordering in, and choose to pay with their MasterCard, the company will make a … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
The term "war room" has entered the lexicon for social media marketers surrounding any and every large event that falls under the nation's spotlight. … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The sums involved in partnering with and sponsoring the World Cup are huge but then so too is the audience. This was dubbed the … Read the whole story
COMMENTARY
by Anelia Varela
It forces people to follow two of the most important principles of good business writing: get to the point quickly. And keep it short. Read the whole story