The Social Graf
by Erik Sass, Staff Writer
Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans … Read the whole story
by Laurie Sullivan
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
by Joe Mandese
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
by Gavin O'Malley
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific … Read the whole story
by Sarah Mahoney
Skechers has tapped pop star Demi Lovato as its latest face, and says she will appear in global marketing and social media campaigns through … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study from Socialbakers, the average Facebook brand's post generated an engagement rate of 0.16% in the US during the first … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
Which music listening options resonate the most with teens? Some of the findings are curious, but first, marketers need to recognize that music is … Read the whole story