The Social Graf
by Erik Sass, Staff Writer
Anonymous social media is kind of creepy, and so is location-based social media, but you know what's really creepy? Anonymous, location-based social media! That's the idea behind ShareWhere, a new … Read the whole story
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by Gavin O'Malley
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
by Wayne Friedman
It seems that movie companies aren't the only ones interested in tracking an upcoming film's buzz -- audiences are too. Partnering with Nielsen, Twitter … Read the whole story
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by Joe Mandese
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter … Read the whole story
by Laurie Sullivan
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
by Joe Mandese
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to … Read the whole story
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by Wayne Friedman
FBX -- Facebook RTB exchange, where advertising exists on the right side of one's page or in one's news feed -- is a tempting … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant … Read the whole story