The Social Graf
by Erik Sass, Staff Writer
One gets the impression that with some careful scheduling of their social media activity, a savvy social media user could stay in hotels for the rest of their lives and … Read the whole story
by Mark Walsh
Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the … Read the whole story
by Gavin O'Malley
Gaining entree to an increasingly coveted community, Vevo is partnering with Pinterest. Vevo will be adding Pin It to the existing sharing options alongside … Read the whole story
by Larissa Faw
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
by Karl Greenberg
On average, per Nielsen Music 360, multicultural Americans spend $7 more on music than the total population -- $111 per year versus $104, or … Read the whole story
by Karl Greenberg
The "Dukes of Hazzard"-themed ad campaign AutoTrader launched this year addresses some basic car shopping behavior trends: mobile, device agnostic, and real-time digital auto … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According a new study by Nielsen, the rise of social TV has changed the television viewing relationship between viewer and show, and Americans are … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Before the digital marketing world rushes to congratulate Facebook on its cross-digital channel-tracking service, let's not forget a couple of inconvenient truths. Namely, four … Read the whole story