The Social Graf
by Erik Sass, Staff Writer
As any brand marketer knows, one of the key elements of value in our postmodern society is "authenticity" -- that potentially nonexistent quality involving transparency and self-identity, whereby you
are … Read the whole story
by Gavin O'Malley
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story
by Karlene Lukovitz
Twix reports that videos will be released each Thursday "as part of the naturally occurring #TBT dialogue," and promoted with a cross-platform digital campaign … Read the whole story
by Laurie Sullivan
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answer social network, signaling another move to integrate search and social. The social … Read the whole story
by Larissa Faw
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Does it really matter to Facebook that brands are getting more organic reach on other social sites? Not one bit. Facebook is all about … Read the whole story
COMMENTARY
by Holly Hamann
Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
You are challenged to take the dunk. If you don't, you donate to the association. Therefore, everyone pictured getting iced is presumably not donating. … Read the whole story