The Social Graf
As any brand marketer knows, one of the key elements of value in our postmodern society is "authenticity" -- that potentially nonexistent quality involving transparency and self-identity, whereby you are … Read the whole story
Continuing its acquisition tear, Sprinklr has agreed to buy social marketing veteran TBG Digital. The social media management firm said the addition of TBG … Read the whole story
Twix reports that videos will be released each Thursday "as part of the naturally occurring #TBT dialogue," and promoted with a cross-platform digital campaign … Read the whole story
Ask.com, owned by IAC/InteractiveCorp, said Thursday it had acquired Ask.fm, a question-and-answer social network, signaling another move to integrate search and social. The social … Read the whole story
The transformation was not part of the original plan, executives at HP ad shop 180LA say. But one Vine video became a viral sensation, … Read the whole story
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Does it really matter to Facebook that brands are getting more organic reach on other social sites? Not one bit. Facebook is all about … Read the whole story
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Welcome to the new age of influence, where 20-something content creators on Vine can make as much as $20,000 for a 6-second video and … Read the whole story
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You are challenged to take the dunk. If you don't, you donate to the association. Therefore, everyone pictured getting iced is presumably not donating. … Read the whole story
