Social Media & Marketing Daily
Thursday, August 28, 2014
  • For Ck one, Snapchat, Tumblr Key To Gen Y Hearts

    The Ck one brand -- which celebrates its 20th anniversary this year -- already has a strong millennial following, which relies heavily on social ... Read the whole story

  • McDonald's Loves To See You Tailgating

    "We're a food company, and we know we're not traditional tailgating fare," John Lewicki, senior director of global sports marketing at McDonald's, tells "Marketing ... Read the whole story

  • State Farm Enlists SNL Favorites

    The integrated campaign marks the start of a relationship with Lorne Michael's media and entertainment company, Broadway Video Entertainment and its Saturday Night Live ... Read the whole story

  • Tech Companies Back Yahoo In Battle Over SMS Messages

    Twitter, Path and other tech companies are asking a federal appellate court to make it harder for consumers to win class-action lawsuits over unwanted ... Read the whole story

  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over ... Read the whole story

  • In Addition To Age, Millennials Differ In Many Ways

    As part of our recent focus on wealth, our previous two columns - "Millennials Are The Future, But Boomers Are Today" and "Gen X ... Read the whole story

  • It's Always Time For A Change

    It's easy to say "teens" but it's a whole lot harder to pin down what it means. Sure, there's the simple chronological definition (with ... Read the whole story