The Social Graf
by Erik Sass, Staff Writer
As the latest naked celebrity photo hacking scandal illustrates, anonymous social media users and online commenters have a shady reputation, because trolls, hackers, and other miscreants generally
hide behind anonymity … Read the whole story
by Tanya Gazdik
Aflac is kicking off the college football season with a TV spot, an online sweepstakes and a partnership with 1991 Heisman Trophy winner Desmond … Read the whole story
by Joe Mandese
While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data … Read the whole story
by Karlene Lukovitz
In the television spot launching on Labor Day, a young man tells his meal partner (they're eating at Subway) that he's currently doing "Crop … Read the whole story
by Karl Greenberg
Hyundai is returning for its fourth year as NCAA college football sponsor with an integrated campaign touting the brand's car lineup. The campaign -- … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
What if there was a parallel universe with no Facebook, no Twitter, no hashtags at the end of TV commercials, no "tweet here for … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Sometimes digital marketers can concentrate on pointless questions and ignore the real lessons staring them in the face. Was the ice bucket challenge a … Read the whole story