The Social Graf
Some professional sports organizations seem to really get social media, and others just really, really don't. In that latter category apparently belong the American PGA and PGA European Tour, which … Read the whole story
As part of its broader social marketing strategy, Netflix is now encouraging users to recommend particular TV shows and movies to friends and family … Read the whole story
Another day, another acquisition for Sprinklr. On Wednesday, the social media management firm said it scooped up social services provider Branderati. Financial terms of … Read the whole story
Video ad platform Mixpo on Wednesday announced it has acquired ShopIgniter, a social mobile advertising firm. The acquisition blends three of the fastest-growing areas … Read the whole story
"They're making youths an important part of their business, [and] we're building a multiplatform strategy," David Lord, CEO of JumpStart, tells "Marketing Daily." "Today … Read the whole story
- COMMENTARY
Netflix deserves a lot of praise for today for very publicly acknowledging that its previous strategy of filling the Facebook pages of subscribers' friends … Read the whole story
- COMMENTARY
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media … Read the whole story
